Legal Notice
Publisher
Lars Eichler
Fichtestrasse 33
04275 Leipzig
Germany
Text & Content
The responsibility for the content of the website lies with:
Lars Eichler
Fichtestrasse 33
04275 Leipzig
Germany
Use of Google Analytics
We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.
Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the website usage data on our behalf and is contractually obliged to take measures to ensure the security and confidentiality of the processed data.
During your visit to the website, the following data, among others, is transmitted to Google
- Pages viewed
- Your behavior on the pages (e.g. length of stay, clicks, scroll depth)
- Your approximate location (country and city)
- Your internet address (IP address)
- Technical information such as browser, internet provider, end device and screen resolution
- Source of origin of your visit (i.e. via which website or advertising medium you came to us)
- A randomly generated user ID
No personal data such as name, address or contact details are transmitted to Google.
This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized on future visits to the website.
The recorded data is stored together with the randomly generated user ID, which makes it possible to analyze pseudonymous user profiles. Other data remains stored in aggregated form indefinitely.
If you do not agree with the collection of data, you can prevent this by installing the browser add-on to deactivate Google Analytics.